Consumer loyalty in retailing
Loyal consumers are partner enterprises and they represent stable source of income. Companies are more interested in maintaining the existing consumers, rather than attracting the newones, because loyal consumers are the most valuable asset. The aim of this article is to develop an integrative conce...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka poslovna škola strukovnih studija, Novi Sad
2014-01-01
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| Series: | Škola Biznisa |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2014/1451-65511402091D.pdf |