Encouraging consumption reduction: Findings of a qualitative study with clothing companies on sufficiency-promoting communication
Sufficiency aims at reducing resource consumption and thus requires individual behaviour change. Although it seems counterintuitive at first glance, companies can support sufficiency-oriented, cleaner consumption as part of their societal responsibility. This article investigates motives for suffici...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-12-01
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| Series: | Cleaner and Responsible Consumption |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S266678432100022X |