Factors Affecting the Consumer Purchasing Decisions of Perishable Foods: Exploring the Attitudes and the Preferences
<em>The present study is designed to make a comprehensive understanding of the attitude of the urban consumers and explore the factors involved in dealing with the perishable food of certain kinds. The rise of the middle class stipulates the enhancement of the shopping environment; hence witne...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Management National University of Political Studies and Public Administration
2015-09-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/129 |