Impact of Children’s Emotional Influencing Strategies on Parental Purchasing Decision on Children’s Food

Impact of Children’s Emotional Influencing Strategies on Parental Purchasing Decision on Children’s Food

The study focused on impact of children’s emotional influencing strategies on parental purchasing decision on children’s food. The justification for the study was that it examined how emotional strategies help children to influence parental purchasing decision on children’s food. The specific object...

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Bibliographic Details
Main Author: Dibie, V.M.
Format: Article
Language:English
Published: Faculty of Commerce & Manangement Studies, University of Kelaniya 2021-06-01
Series:Kelaniya Journal of Management
Subjects:
children
children’s food
children’s emotional influencing strategies
Online Access:http://doi.org/10.4038/kjm.v10i1.7667

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