Impact of Children’s Emotional Influencing Strategies on Parental Purchasing Decision on Children’s Food
The study focused on impact of children’s emotional influencing strategies on parental purchasing decision on children’s food. The justification for the study was that it examined how emotional strategies help children to influence parental purchasing decision on children’s food. The specific object...
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| Format: | Article |
| Language: | English |
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Faculty of Commerce & Manangement Studies, University of Kelaniya
2021-06-01
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| Series: | Kelaniya Journal of Management |
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| Online Access: | http://doi.org/10.4038/kjm.v10i1.7667 |