The role of OR in strategy development

The role of OR in strategy development

Reflecting on the experiences of applying OR approaches in a variety of contexts, the paper draws attention to some of the ways that OR can be brought to bear on strategic issues. Perhaps most frequently the strategic contribution derives from projects aimed at operational issues which have strategi...

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Main Author: T.J. Ormerod
Format: Article
Language:English
Published: Operations Research Society of South Africa (ORSSA) 2003-12-01
Series:ORiON
Online Access:http://orion.journals.ac.za/pub/article/view/458
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spelling doaj-16a8c996eb5c41408e640339fef0f5c62020-11-24T20:44:09ZengOperations Research Society of South Africa (ORSSA)ORiON2224-00042003-12-019210.5784/9-2-458416The role of OR in strategy developmentT.J. OrmerodReflecting on the experiences of applying OR approaches in a variety of contexts, the paper draws attention to some of the ways that OR can be brought to bear on strategic issues. Perhaps most frequently the strategic contribution derives from projects aimed at operational issues which have strategic implications. The paper argues that OR practitioners cannot expect to be given a role in strategy questions as of right, nor is there an "OR solution" to strategic questions. However, many OR scientists do have the skills, approaches and methods that can be usefully deployed, if they develop the confidence to do so.http://orion.journals.ac.za/pub/article/view/458
collection DOAJ
language English
format Article
sources DOAJ
author T.J. Ormerod
spellingShingle T.J. Ormerod
The role of OR in strategy development
ORiON
author_facet T.J. Ormerod
author_sort T.J. Ormerod
title The role of OR in strategy development
title_short The role of OR in strategy development
title_full The role of OR in strategy development
title_fullStr The role of OR in strategy development
title_full_unstemmed The role of OR in strategy development
title_sort role of or in strategy development
publisher Operations Research Society of South Africa (ORSSA)
series ORiON
issn 2224-0004
publishDate 2003-12-01
description Reflecting on the experiences of applying OR approaches in a variety of contexts, the paper draws attention to some of the ways that OR can be brought to bear on strategic issues. Perhaps most frequently the strategic contribution derives from projects aimed at operational issues which have strategic implications. The paper argues that OR practitioners cannot expect to be given a role in strategy questions as of right, nor is there an "OR solution" to strategic questions. However, many OR scientists do have the skills, approaches and methods that can be usefully deployed, if they develop the confidence to do so.
url http://orion.journals.ac.za/pub/article/view/458
work_keys_str_mv AT tjormerod theroleoforinstrategydevelopment
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