The panorama of integrated marketing communication policies and the managemeng of CSR in mexican SME’S
<p><strong>Purpose:</strong> In this paper we study Integrated Marketing Communication policies and the management of image and CSR in a sample of three Mexican states SME’s.</p><p><strong>Design/methodology/approach:</strong> It is designed a research with...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2013-01-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/325 |