THE IMPACT OF THE TERRITORIAL MARKETING ON HIGHLIGHTING THE BRAND “BAIKAL” IN THE BAIKAL REGION

THE IMPACT OF THE TERRITORIAL MARKETING ON HIGHLIGHTING THE BRAND “BAIKAL” IN THE BAIKAL REGION

The formation of the global market for geoproducts in the Baikal region causes a growing interest in the study of the phenomenon of “Brand of the territory”, which affects the effectiveness of the promotion of the territory in the face of growing competition. An analysis of the current state of tour...

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Bibliographic Details
Main Authors: Valentina NAKONECHNYKH, Margarita ZHURAVLEVA, Anastasiia SIVKOVA, Svetlana VOLOKHOVA
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2019-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
territorial marketing
brand
geoproduct
development
global market
domestic tourism programs
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-4-2019/gtg.27413-432.pdf

Internet

http://gtg.webhost.uoradea.ro/PDF/GTG-4-2019/gtg.27413-432.pdf

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