The Effect of Service Quality in the Formation of Brand Image: Fitness Center in Bekasi, West Java, Indonesia

The Effect of Service Quality in the Formation of Brand Image: Fitness Center in Bekasi, West Java, Indonesia

For companies that are engaged in the service industry, quality of service is one of important factor in establishing a positive brand image. The purpose of this study is to know (1) whether or not the effect of services quality on brand image formation of Gold's Gym Bekasi, (2) direction and m...

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Bibliographic Details
Main Author: Alfia Pantjoro
Format: Article
Language:English
Published: International journal of multicultural and multireligious understanding 2020-12-01
Series:International Journal of Multicultural and Multireligious Understanding
Subjects:
service quality
image formation
fitness center
Online Access:https://ijmmu.com/index.php/ijmmu/article/view/2144

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