The Effect of Service Quality in the Formation of Brand Image: Fitness Center in Bekasi, West Java, Indonesia
For companies that are engaged in the service industry, quality of service is one of important factor in establishing a positive brand image. The purpose of this study is to know (1) whether or not the effect of services quality on brand image formation of Gold's Gym Bekasi, (2) direction and m...
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| Format: | Article |
| Language: | English |
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International journal of multicultural and multireligious understanding
2020-12-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
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| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/2144 |