Integrated marketing communications on social networks: A case study on IKEA
Investment in marketing is investment in the future of the company and its survival in the market. This position is supported by numerous professionals operating in the wood and furniture industry. Wood industry as highly developed industry in the world gathers many companies and furniture manufactu...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2018-01-01
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| Series: | Marketing (Beograd. 1991) |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711802093D.pdf |