Aesthetic and functional bra attributes as emotional triggers
Abstract This paper aims to evaluate how bra design can trigger positive emotional experiences among users through aesthetic and functional attributes. To achieve this aim, the relationships between women and their favorite bras were investigated, since the users’ preferred products tend to evoke po...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2018-08-01
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| Series: | Fashion and Textiles |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40691-018-0150-4 |