Process of value co-creation and its impact on innovation strategy in service companies

<p><strong>Purpose:</strong> This article analyzes the factors that influence on the capacity of service firms companies to adapt to changing environment. It analyzes how the critical dimensions of the innovation process influence the gap generated by the difference between the cur...

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Bibliographic Details
Main Authors: Antonia Ruiz-Moreno, Teresa Ortega-Egea, Carmen Haro-Domínguez, María Roldán-Bravo
Format: Article
Language:Catalan
Published: OmniaScience 2014-04-01
Series:Intangible Capital
Subjects:
Online Access:http://www.intangiblecapital.org/index.php/ic/article/view/504