Monetizing a Meme: YouTube, Content ID, and the Harlem Shake

This article analyzes the creation, evolution, and monetization of the Harlem Shake meme on YouTube to explore contemporary implementation of copyright and understanding of authorship in regard to monetization of works with distributed authorship. This article has three main findings: first, we high...

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Bibliographic Details
Main Authors: Michael Soha, Zachary J. McDowell
Format: Article
Language:English
Published: SAGE Publishing 2016-01-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305115623801