Monetizing a Meme: YouTube, Content ID, and the Harlem Shake
This article analyzes the creation, evolution, and monetization of the Harlem Shake meme on YouTube to explore contemporary implementation of copyright and understanding of authorship in regard to monetization of works with distributed authorship. This article has three main findings: first, we high...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2016-01-01
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Series: | Social Media + Society |
Online Access: | https://doi.org/10.1177/2056305115623801 |