STRATEGIC VISION AND INTEGRATED MARKETING CAMPAIGN

The current marketing cannot be treated separately from organizations, these being the environment in which the marketing managerial process takes place. The activity of promoting an organization envisages the development of a succession of activities in the community, in the region of which the...

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Bibliographic Details
Main Authors: ADINA CLAUDIA NEAMȚU, LIVIU NEAMȚU
Format: Article
Language:English
Published: Academica Brâncuşi 2019-12-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2019-06/06_Neamtu.pdf