Le personal branding des écrivains sur les réseaux sociaux : gestion de l’identité et de la notoriété en ligne
Based on a questionnaire survey supported by interviews, this article examines the characteristics of writers’ engagement on social networks and its effects on the online reputation. Our results show that social networks are first used for communication and promotional purposes by writers, who devel...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2019-10-01
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| Series: | Communiquer |
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| Online Access: | http://journals.openedition.org/communiquer/4220 |