What Makes Value Propositions Distinct and Valuable to New Companies Committed to Scale Rapidly?
One of the most valuable resources a company owns is the "portfolio of value propositions" to its diverse external stakeholders, such as customers, investors, and resource owners. In this article, we fill a gap in the value proposition literature by identifying features that make the value...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Carleton University
2020-06-01
|
| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | https://timreview.ca/timreview.ca/article/1365 |