Preferred attributes of entrepreneurial opportunities: A conjoint and cluster analysis study
This paper builds on opportunity-based conceptualisations of entrepreneurship that focus on the identification and exploitation of opportunities. The study investigates the importance of factors when evaluating opportunities and identifies distinct clusters of preferences for differing opportunities...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2015-03-01
|
| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/85 |