Followers, Spread the Message! Predicting the Success of Swiss Politicians on Facebook and Twitter
Politicians have been criticized for not exploiting the deliberative potential of social media platforms. We complement previous definitions of politicians’ success on social media through the lens of network media logic: Despite the lack of deliberation, some succeed in building large digital follo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-03-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305118765733 |