Cultural context in marketing communication on international market
The goal of this article is to show in what way cultural factors can determine decisions in international marketing. Particular attention is devoted to the decisions associated with marketing communication, that is, the way in which cultural factors influence our preferences concerning the style of...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2014-06-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/cultural-context-in-marketing-communication-international-market/ |