The impact of media on a new product innovation diffusion: a mathematical model
In this paper, we proposed a three compartment model consisting of non-adopter, adopter and frustrated classes of population to discuss the influence of media coverage in spreading and controlling of adopter of a particular product in a region. The model exhibits two equilibria:(i) a adopter-free an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sociedade Brasileira de Matemática
2015-05-01
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| Series: | Boletim da Sociedade Paranaense de Matemática |
| Subjects: | |
| Online Access: | http://periodicos.uem.br/ojs/index.php/BSocParanMat/article/view/23026 |