Market orientation, innovativeness and performance in e-learning programme of Sri Lankan universities

<p>The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were collected from the faculty heads or coordinators of Higher education program...

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Bibliographic Details
Main Authors: S. Vaikunthavasan, S. M. A. K. Samarakoon
Format: Article
Language:English
Published: Faculty of Commerce & Manangement Studies, University of Kelaniya 2015-09-01
Series:Kelaniya Journal of Management
Subjects:
Online Access:https://kjm.sljol.info/articles/7490