The Study Of Properties Of The Word Of Mouth Marketing Using Cellular Automata
This article presents the possibility of using cellular automata, to study the properties of word of mouth (w-o-m) marketing. Cellular automata allow to analyze the dynamics of changes in views and attitudes in social groups based on local interactions between people in small groups of friends, fami...
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| Format: | Article |
| Language: | English |
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Sciendo
2014-02-01
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| Series: | Foundations of Computing and Decision Sciences |
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| Online Access: | http://www.degruyter.com/view/j/fcds.2014.39.issue-1/fcds-2014-0003/fcds-2014-0003.xml?format=INT |