THE EFFECT OF CELEBRITY ENDORSEMENT VIA PERCEIVED VALUE TO PURCHASE INTENTION ON INSTAGRAM
The purpose of this research is to analyze the effect of celebrity endorsement to perceived value on Instagram and to analyze the effect of perceived value to purchase intention on Instagram. The method used in this research was cross sectional design. The data obtained was processed using quantitat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2019-01-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-01/article_33.pdf |