L’autorité des jeunes influenceurs du Web dans le genre de l’« unboxing » : un cas d’étude français/italien
Attested since 1970 in the sociology of communication studies, the influencer has been brought back into the spotlight following the advent of digital marketing and social media such as YouTube, Instagram, Facebook, etc. The purpose of this study is to observe the authority in the genre of “unboxing...
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| Format: | Article |
| Language: | fra |
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University of Tel-Aviv
2021-04-01
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| Series: | Argumentation et Analyse du Discours |
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| Online Access: | http://journals.openedition.org/aad/5118 |