Smoke-free São Paulo: a campaign evaluation and the case for sustained mass media investment Sao Paulo libre de humo de tabaco: evaluación de una campaña y el caso para una inversión sostenida en medios masivos

Although evidence from high-income countries suggests that mass media campaigns can increase knowledge of tobacco harms and encourage smoking cessation, there is little evidence of this from developing countries, particularly related to campaigns that seek to increase support for smoke-free places a...

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Bibliographic Details
Main Authors: Jorge Alday, Nandita Murukutla, Claudia Cedillo, Paula Johns, Anna Monteiro, Melanie Wakefield
Format: Article
Language:English
Published: Instituto Nacional de Salud Pública 2010-01-01
Series:Salud Pública de México
Subjects:
Online Access:http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S0036-36342010000800017