ANALISIS PENGARUH KUALITAS LAYANAN, HARGA, KEPERCAYAAN, CITRA PERUSAHAAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN : (Studi Pada Pelanggan Telkom Speedy Di Palangka Raya)

This study was made to determine and analyze the factors that affect customer loyalty, such as customer satisfaction, trust, corporate image shaped by service quality and price. Object of this study are household customers who subscribe SPEEDY more than 3 months in Palangka Raya. Techniques used in...

Full description

Bibliographic Details
Main Authors: Deddy Rakhmad Hidayat, Muhammad Riza Firdaus
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2016-04-01
Series:JWM: Jurnal Wawasan Manajemen
Online Access:http://jwm.ulm.ac.id/id/index.php/jwm/article/view/16