Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence

Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying. Structural equation modeli...

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Bibliographic Details
Main Authors: Rizvi Wajid H, Memon Salman, Dahri Abdul Samad
Format: Article
Language:English
Published: Sciendo 2020-07-01
Series:Foundations of Management
Subjects:
brand experience
brand satisfaction
brand loyalty and emotional confidence
m31
Online Access:https://doi.org/10.2478/fman-2020-0009

Internet

https://doi.org/10.2478/fman-2020-0009

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