Research into advertising in construction: Analysis of Lithuanian and Swedish experience
Construction, as an object of marketing, has special features: the construction environment is complex and changing, clients’ requirements and expectations are increasing. Construction companies must realize that good marketing, as well as advertising activities have a great impact on sales of co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2005-12-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | http://localhost/journals.vgtu.lt/index.php/TEDE/article/view/8541 |