An Analysis of Family as a Factor Affecting Purchase Decision Process I n Terms Of Costumers of Travel Agencies

• Main Authors: Ramazan Pars Şahbaz, Mustafa Cüneyt Şapçılar
• Format: Article
• Language: English
• Published: Isarder 2014-12-01
• Series: İşletme Araştırmaları Dergisi
• Subjects: Family factor; consumer b ehaviour; travel a gencie s
• Online Access: http://isarder.org/isardercom/2014vol6issue4/vol.6_issue.4_article04_full_text.pdf
• ISSN: 1309-0712

In this study, it was aimed to determine the differences between family factor and kinds of products/services which consumers buy from travel agents, reasons for choosing travel agencies and sources of information that influence the choice of a travel agencies.For this purpose, questionnaire was applied to 1009 costumers of 50 Group A travel agents in Konya province. The data obtained from this study were analysed using statistical software package and frequency distributions were calculated and Chi-Squared= χ2 test was applied to measure the relationship between variables. According to the results of this study, differences have been detected between the family factor and kinds of products/services which consumers buy from travel agents, reasons for choosing travel agencies and sources of information that influence the choice of a travel agencies.