Role of Artificial Intelligence in Shaping Consumer Demand in E-Commerce
The advent and incorporation of technology in businesses have reformed operations across industries. Notably, major technical shifts in e-commerce aim to influence customer behavior in favor of some products and brands. Artificial intelligence (AI) comes on board as an essential innovative tool for...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-12-01
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| Series: | Future Internet |
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| Online Access: | https://www.mdpi.com/1999-5903/12/12/226 |