The Formation of a Positive International Image of Country as a Means of Enhancing Competitiveness

• Main Authors: Novikova Ludmyla V., Chernyshova Larisa O.
• Format: Article
• Language: English
• Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2017-11-01
• Series: Bìznes Inform
• Subjects: image of the State; competitiveness; factors; model; stakeholders; target audience; national identity
• Online Access: http://www.business-inform.net/export_pdf/business-inform-2017-11_0-pages-30_35.pdf

The article is aimed at studying the essence of the concept of «image of the state» and substantiating the conceptual model of forming a positive international image of country as a means of enhancing competitiveness in the international market. The essence of the concept of «image of the State» has been defined. The factors influencing the formation of the international image of country have been distributed and systematized. The principles on which the process of formation of country image of modern format, receiving public recognition and adequate international estimation, have been allocated. A conceptual model of formation of positive international image of country, based on the hypothesis of influence of positive image on creation of significant competitive advantages in the international market of goods and services, has been proposed. The key features of the model are defined as: clear distribution of the roles of the stakeholders of national image – subjects of the global economic system, level of their involvement in the process of formation and integration of the State economy into the system of international institutions.