The Formation of a Positive International Image of Country as a Means of Enhancing Competitiveness
The article is aimed at studying the essence of the concept of «image of the state» and substantiating the conceptual model of forming a positive international image of country as a means of enhancing competitiveness in the international market. The essence of the concept of «image of the State» has...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2017-11-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2017-11_0-pages-30_35.pdf |