CONSUMERS INSIGHT : MENJAGA KONSISTENSI KOMUNIKASI BRAND (EVALUASI AKTIVITAS KOMUNIKASI PEMASARAN WAROENG SEMAWIS)
Integrated Marketing Communications should always be considered as an integration communication process to target specific audience in a certain unique way. Therefore it was no longer about how to choose the tools and integrated it all through series of action but to craft the messages, tone, and ma...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Diponegoro
2016-02-01
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| Series: | Jurnal Ilmu Sosial |
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| Online Access: | http://www.ejournal.undip.ac.id/index.php/ilmusos/article/view/10345 |