Engaging Black Communities to Address HIV
Black people comprise 4.3% of Ontario’s population but 19% of HIV-positive people in the province. The “Keep it alive!” social marketing campaign was developed to promote HIV prevention and raise awareness about HIV among Ontario’s Black communities. This article evaluates the campaign’s reception....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2016-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244016663799 |