The Effects of Religiosity on New Product Adoption
This study is elected to explore the connection between religiosity and new product adoption amongst Pakistani consumers. This paper sheds some light on measured effects of religiosity and the perceived ideologies of Pakistani’s about proffered pharmaceutical products in the country. Total 500 respo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2016-01-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/65 |