Internet as a new communication, retail and distribution channel for young consumers
Marketing aspects of the Internet can be examined through a great number of researches on marketing practices conducted via the Internet. A number of authors consider the Internet as new marketplace (marketspace), where the exchange of both traditional and new values (i.e. digital products and servi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2006-12-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/34568 |