Responsabilidade social corporativa e marketing social: um estudo exploratório em empresas para o fortalecimento do turismo na região da baixada santista (São Paulo/BR)
The social responsibility that, a lot of times, it is confused with philanthropy, becomes to have larger importance for the companies. With the growth of the Third Sector, in financial resources, social and political relevance, and the consequent professionalization of the modern techniques of manag...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2012-04-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/10312/PS0312_11.pdf |