Investigating the effects of strategic positioning for development of modern banking services

During the past few years, there have been tremendous changes on banking services and many bank customers are able to do their daily banking activities using recent advances of technology such as internet banking, telephone banking, etc. In this paper, we present an empirical investigation on the ef...

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Bibliographic Details
Main Authors: Vahid Anvar Keivi, Saba Kamali, Ebrahim Shahrami Manesh, Samira Najafi, Ali Arfaeean, Seyed Shahab Mousavi
Format: Article
Language:English
Published: Growing Science 2014-05-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol4/msl_2014_100.pdf