Advertising in São Paulo before the “Clean City” law and in Berlin: a comparative analysis of the intricacies of cultural markers
This paper presents the results of a comparative research about street advertising undertaken in São Paulo, Brazil before the “Clean City” law passed, and in Berlin, Germany. We begin by attempting to understand the nature of the signs in the billboards in the Brazilian city, their modes of intersem...
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| Format: | Article |
| Language: | English |
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Pontíficia Universidade Católica de São Paulo
2010-12-01
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| Series: | Galáxia |
| Online Access: | https://revistas.pucsp.br/galaxia/article/view/2867 |