Content Analysis of Advertisements in Different Cultures
Increasingly, advertising examples are being analyzed and used as yet another form of communication, on account of their ubiquity (e.g. billboards, Internet, television, magazines). Designed to compel us to purchase products, advertisements have the potential to greatly impact our lives. They show...
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| Format: | Article |
| Language: | English |
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Znanstvena založba Filozofske fakultete Univerze v Ljubljani (Ljubljana University Press, Faculty of Arts)
2012-05-01
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| Series: | ELOPE |
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| Online Access: | https://revije.ff.uni-lj.si/elope/article/view/3211 |