From research excellence to brand relevance: A model for higher education reputation building
In this article we propose a novel approach to reputation development at higher education institutions. Global reputation development at higher education institutions is largely driven by research excellence, is predominantly measured by research output, and is predominantly reflected in hierarchica...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Science of South Africa
2016-05-01
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| Series: | South African Journal of Science |
| Subjects: | |
| Online Access: | https://www.sajs.co.za/article/view/4077 |