Analisis Perbedaan Kepuasan Pembaca Tabloid Gratis Surabaya Shopping Media dan Iklan Pos di Surabaya
The underlying motive for someone to read is an attempt to obtain gratification through the media. According to Denis McQuail, there are four typology motives that are used, namely: motive of information (surveillance), motive of personal identity, patterns of integration and social interaction (per...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2013-01-01
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| Series: | Nirmana |
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| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/19197 |