IMPULSIVE AND COMPULSIVE BUYING IN RETAIL BUSINESS: AN OVERVIEW OF CONSUMER BEHAVIOR IN INDONESIA

The presence of pick-up service has caused a shifting in the pattern of consumer behavior. This happens particularly in the retail sector so that the growth of this business is increased. This paper aims to explain the relationship between impulsive and compulsive buying behavior in the retail secto...

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Bibliographic Details
Main Authors: Zakiatuzzahrah, Arifianti R., Muftiadi A., Alexandri M.B.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2018-07-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Online Access:https://rjoas.com/issue-2018-07/article_11.pdf