Consumer willingness to pay a premium for a functional food in Ghana
Interest in functional foods has been growing in sub-Saharan Africa due to consumer concerns with diet and nutrition. This paper analyses consumer awareness, perceptions and effects of the determinants of consumer willingness to pay (WTP) a premium for Moringa bread in Ghana. An ordered probit mode...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Debrecen
2017-06-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/6939 |