Gamification as a new trend in the co-creation process / Gamificação como uma nova tendência no processo de cocriação
Purpose: Interaction through the use of social media, smartphones, and online games is increasingly growing. Regarding games, it is estimated that part of the population spends more than 12 hours a week in interactions provided by online games. In this context, the objective of the present research...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Presbiteriana Mackenzie
2021-08-01
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| Series: | RAM. Revista de Administração Mackenzie |
| Subjects: | |
| Online Access: | https://www.scielo.br/j/ram/a/96kcJH4hbWNYGC8tHXcmtzs/?lang=en |