A comparative analysis of consumer awareness in South Africa during 1992 and 1994: Implications for the reconstruction and development programme (r.d.p.)
This article describes the measurement and comparison of different levels of consumer awareness in an empirical study carried out in South Africa during 1994. The study investigates the role of various demographic variables on the construct, compares the results with those of a previous study and an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1996-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/607 |