Personal values and gift giving act: a proposed connection
The consumption of gifts is relevant and many commerce sales are carried out during traditional times of gift-giving, such as Christmas. The objective of this paper is to propose and validate a model that measures the influence of personal values in the act of gift giving, also c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad ICESI
2020-06-01
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| Series: | Estudios Gerenciales |
| Subjects: | |
| Online Access: | https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/3539 |