THE STATE AND PROSPECTS OF MARKETING STRATEGIES FOR SMALL AND MEDIUM BUSINESS ENTERPRISES IN UKRAINE

THE STATE AND PROSPECTS OF MARKETING STRATEGIES FOR SMALL AND MEDIUM BUSINESS ENTERPRISES IN UKRAINE

The subject of research is the transform processes taking place at Ukrainian small and medium enterprises and development of theirs marketing strategies. The purpose of the work is to study the role of marketing strategies for small and medium enterprises in Ukraine. The article solves the following...

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Bibliographic Details
Main Authors: Oleksandr Teletov, Vladimir Grigorenko
Format: Article
Language:English
Published: Kharkiv National University of Radio Electronics 2019-06-01
Series:Сучасний стан наукових досліджень та технологій в промисловості
Subjects:
small and medium enterprises
marketing strategies
territorial cluster
marketer
economical regional policy
local economic development
Online Access:https://itssi-journal.com/index.php/ittsi/article/view/134

Internet

https://itssi-journal.com/index.php/ittsi/article/view/134

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