La consommation par bons de réduction ou comment gagner du pouvoir d’achat par son attention
This article deals with the role of attention in the market relations including attentional skills required to succeed in doing business in retail markets by using market devices and time. Based on an extensive survey of the use of coupons and loyalty cards, we show that it is possible to associate...
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| Format: | Article |
| Language: | English |
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Presses Universitaires du Mirail
2011-05-01
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| Series: | Sciences de la Société |
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| Online Access: | http://journals.openedition.org/sds/2030 |
| Summary: | This article deals with the role of attention in the market relations including attentional skills required to succeed in doing business in retail markets by using market devices and time. Based on an extensive survey of the use of coupons and loyalty cards, we show that it is possible to associate this activity with a cognitive production of income. For consumers with the most stringent budget constraint, be involved in these collective devices is a way to recover a “refund” by finding a financial compensation to the stagnation of their incomes. Thus, for some, this activity is similar to a work. |
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| ISSN: | 1168-1446 2275-2145 |